Jane Anderson is a strategic communication expert, a CSP, and the author of 11 books.
At this event, Jane will be talking about “catalyst content” which is content that you as thought leaders and experts in your field need to be writing and creating to really be leaders and to drive change.
When asked about what guests at this upcoming event could expect, Jane said:
“Over the thirteen years I’ve been doing this I’m often asked:
How do you be so prolific? How do you unpack so much thought leadership? How do you get so many books written? How do you create so much content whether it's socials or white papers and all of the things that we create?
What I've learned as I’ve been working with speakers, consultants and thought leaders is that they're often really just losing time. And they struggle….and they’re often on their own and they're so busy saying:
I'm trying to just deliver. I'm trying to do sales meetings. How am I supposed to get all this other content done?
So I'm going to show you how I do it and I'll share with you how I get lots of other people to do it and I’ll share with you why you need to be thinking about catalyst content and why it's the key to setting yourself apart in the market.
The second thing I’ll show you is how to leverage your piece of IP and optimize it 99 different ways to be able to connect with your customer and to drive leads….
The third thing I'll show you is how many pieces of content, how many touch points it really takes to get a client over the line.
And lastly, I'll give you some really practical hints and tips that you can implement in your own business to really free up your time and still be able to drive the change that you want, and still be a thought leader and still grow your practice at the same time.
Please bring along your questions…
I’d love to help you with some of the thoughts and ideas you've got, as well as how I can really help you to optimize your time and make 2024 the year of being prolific.”
A Message from Jane: https://bit.ly/Jane-Anderson
ABOUT JANE ANDERSON CSP
Jane Anderson is a Strategic Communications expert with over 20 years of experience in corporate communications, personal branding and business growth. She has worked with over 100,000 people, especially thought leaders, on building more trust and influence in their businesses and brands.
Jane has been voted as one of the top three branding gurus globally. She has won more than 50 marketing and business coaching awards. She hosts the iTunes podcast "The Jane Anderson Show", interviewing people like Seth Godin. She has been featured in Business Insider, Sky Business, Sydney Morning Herald and The Age. She is also a contributor to Forbes Magazine.
Her clients have included countless members of PSA as well as iconic brands such as Virgin Australia, Lego, Ikea, Rio Tinto and Origin Energy. She is the author of 11 books, including “Catalyst Content: How to Leverage One Piece of Thought Leadership 99 Ways.”
At this event, Jane will be talking about “catalyst content” which is content that you as thought leaders and experts in your field need to be writing and creating to really be leaders and to drive change. When asked about what guests at this upcoming event could expect, Jane said: “Over the thirteen years I’ve been doing this I’m often asked:
- How do you be so prolific?
- How do you unpack so much thought leadership?
- How do you get so many books written?
- How do you create so much content whether it's socials or white papers and all of the things that we create?
What I've learned as I’ve been working with speakers, consultants and thought leaders is that they're often really just losing time. And they struggle….and they’re often on their own and they're so busy saying: I'm trying to just deliver. I'm trying to do sales meetings.
How am I supposed to get all this other content done?
So I'm going to show you how I do it and I'll share with you how I get lots of other people to do it and I’ll share with you why you need to be thinking about catalyst content and why it's the key to setting yourself apart in the market.
The second thing I’ll show you is how to leverage your piece of IP and optimize it 99 different ways to be able to connect with your customer and to drive leads….
The third thing I'll show you is how many pieces of content, how many touch points it really takes to get a client over the line.
And lastly, I'll give you some really practical hints and tips that you can implement in your own business to really free up your time and still be able to drive the change that you want, and still be a thought leader and still grow your practice at the same time.
Please bring along your questions… I’d love to help you with some of the thoughts and ideas you've got, as well as how I can really help you to optimize your time and make 2024 the year of being prolific.”
Program:
5.30pm: Pre-event networking (in foyer/bar area)
6.00pm: Registration opens
6.30pm: Formal event start
6.35pm: Session 1
7.20pm: Dinner and networking break
8.10pm: Session 2
8.55pm: Fun group photo and evening close
PLEASE NOTE: :
To assist with our planning and catering, reservations for meals close 9th of February.
Late bookings are welcome but may not receive a meal.
No walk-up bookings on the night.
Transportation Options for Holiday Inn Potts Point:
- By car - flat parking rate of $15 (There are two entries on Victoria Street. Enter from the right sided lower entry point.)
- By train - nearest station is Kings Cross
- By bus - connected to most lines in Sydney
PSA’s Values in Action Policy applies to this Event