The next PSA QLD|NT Chapter event to grow your speaker business is focused on marketing You... and Your podcast! We have two speaking giants joining us this month, National PSA President Gary Edwards CSP and Podcast Queen Nina Sunday CSP.
Session 1: Position, Position, Position! How to use the world’s only patented “Why Pie” to improve your pitch and increase your sales.
Ok, so you’ve got your Yamini-inspired X-factor statement nailed! We know WHO you uniquely are.
Now what??
Well, the next step is - we need to know WHY we should book you. Because in the immortal words of…whoever said it… “Your job is to create a demand for your services.”
In this session, PSA National President Gary Edwards CSP will share with you the world’s one and only patented, verified, certified, clarified, sanitized and electrified “Why Pie” – a verbal framework to make it easy for you to remember and share your pitch in a way which will increase the chances of your prospective customer buying whatever it is you have to sell.
In this practical and interactive session, you will learn:
- Why being able to answer Why is critical to your success
- Why there are actually at least three Whys!
- Why building trust is essential to your positioning - but not enough - in a changing world, and what your new positioning needs to be
- How to use the 8 steps of the Why Pie to make it easy to develop, remember and pitch your message in any situation
- How to answer any question a prospective customer has
And finally…
- What we can learn from cats when it comes to pitching our services or product (no really…)
About Gary Edwards CSP
Gary Edwards CSP is Australia’s only Lawyer and Magician turned Cat-loving Word Nerd! With a unique background which includes the verbal sparring required to win arguments against his older brother, the precise language needed to persuade judges, the open-sesame magic words of being a professional magician, and the say-the-right-thing-or-else language of the hostage negotiator, Gary has had a long obsession with what we say and how we say it to get the outcome we want every time.
Through his business Speak With Influence, and with a personal goal of helping people to make the most of every situation, Gary works with organisation and individuals who want to master the conversations they have with their colleagues, clients, customers and critics.
Gary is the current PSA National President, a Certified Speaking Professional, and the 2021 recipient of the Nevin Award. And he loves his cat, Maisie.
Session 2: Why and How to Launch and Grow a Podcast
Join Nina Sunday CSP, as she unpacks her wisdom with all the nuts and bolts on why and how to launch and grow your own podcast.
In this session, Nina will share -
- Why start a podcast?
- Amplify your visibility, locally and globally.
- Find your niche. Name it and claim it.
- Just start! Get better. Get good. Grow your listenership.
- Audio and video? To edit or not to edit?
- How to launch on the smell of an oily rag.
- Systems, tools, tricks and tactics.
- Collaborating with Guests: inviting, confirming, thanking, distributing
- Marketing your podcast. Analysing results
- Re-purpose Your Content.
- Growing a podcast is a marathon not a sprint.
- Flipping it: Why be a podcast guest?
Watch this video to see what Nina has in store: https://www.youtube.com/watch?v=KARF16g9h08
Nina recommends you listen to at least recent episode of Manage Self, Lead Others, so you will understand the flow:
- 1. Opening guest extract 30 secs
- 2. Narrator intro
- 3. Host intro
- 4. Conversation 23-30 mins
- 5. Host outro
- 6. Narrator outro
You can subscribe to the video YouTube channel here:
https://www.youtube.com/@manageselfleadotherspodcast?sub_confirmation=1
Click below links to listen to Manage Self, Lead Others - a podcast for experienced and aspiring people managers. Tune in for thought-provoking conversations with experts who share insights and practical tips on self-leadership and leading people. Join the movement to make your workplace a better place to work. Fiercely Australian, fiercely global.
LINKS
Multiple audio apps: https://link.chtbl.com/-MXiwEWK
Apple podcasts: https://podcasts.apple.com/au/podcast/manage-self-lead-others-nina-sunday-presents/id1524749762
Spotify: https://open.spotify.com/show/7cl5N0dIFcku21Fr7mhGuI
C-Suite Radio: https://c-suitenetwork.com/secondline_shows/manage-self-lead-others-nina-sunday-presents/
Video Episodes:
YouTube
C-Suite TV
About Nina Sunday CSP
Host of the high-rating Leadership podcast on C-Suite Radio, Manage Self, Lead Others, Nina Sunday CSP is on a mission to help leaders elevate and transform team culture.
Nina asks leaders to consider, “Workplace culture hides in plain sight. Is yours flourishing?”
Based in Australia, Founder / Owner of Brainpower Training, Nina leads a team of Facilitators delivering people skills training Australia wide in Leadership, Productivity, Emotional Intelligence, and Workplace Wellness.
Author of ‘Workplace Wisdom for 9 to thrive; the 12 soft skills everyone needs to know for workplace success', Nina Sunday gained a Bachelor of Arts, and Diploma in Education, then graduated from the 3-year program of the Australian Film TV and Radio School.
A Certified Speaking Professional - a designation held by only 12% of Professional Speakers globally – and past Chapter President of Professional Speakers Australia, Nina Sunday speaks on the subject of her upcoming book, “Leadership Precession: Focus on Culture To Get Results”.
Nina is about to launch a second podcast aimed at solopreneurs. Watch this space.
The Program:
5.00pm Dinner (at your own expense) at reserved PSA tables in The Kitchen on the ground floor. If you would like to be drinking something other than water for the event you are welcome to purchase it at one of the ground floor bars, including at The Kitchen when you dine, and taking it with you to the room.
6.15pm Registration opens
6.23pm Doors opens
6.30pm Meeting begins
9.00pm Meeting closes. Move to another area within KWSC for drinks and networking
Parking - is available at no cost
Refreshments – Tea and Coffee will be available during the break
PSA’s Values in Action Policy applies to this Event