NSW Event ONLINE - What to do when your Topic Isn't Sexy

  • 21 Oct 2021
  • 6:00 PM - 8:30 PM
  • ONLINE

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PSA is full of experts who speak. You work hard just to keep up with each other. You spend hours honing your presentation skills, updating your core expertise, designing awesome slides and even special effects; and you don’t get booked. Your topic just isn’t ‘sexy’.

If that sounds like you there you are not alone. There are plenty of Certified Speaking Professionals (CSPs) and emerging speakers who share that experience. And then there are a few who transcend it.

There are a few who develop a niche from a dry or technical topic and extract a premium for their expertise. It might not happen overnight, but it can happen, and if you do the right things, it will happen.

Boardroom expert, Julie Garland McLellan, CSP, has been active in professional speaking since 2001, and in that time, she has learned the hard way how best to profit from her expertise.

In this interactive session you will learn how to:

  • decide whether to follow your passion or follow the money
  • target clients who need your expertise and have budget
  • leverage LinkedIn to gain front of mind recognition
  • use the power of pain to get audience attention

Following the session, Julie will be joined on stage for a lively Q&A with fellow non-sexy experts in who are against all odds making a living. Come armed with your gnarliest questions; the panel will bring their most incisive answers!

About Julie Garland McLellan:

Julie Garland McLellan CSP FAICD is an internationally acclaimed corporate governance expert.

With over 25 years’ experience training company boards and directors and having personally served on numerous boards (including the PSA), her combination of rigorous theory and practical application is unparalleled and unsurpassed.

Julie is the author of six books on directorship and governance, two of which are the global best sellers on their topic and have been translated into Mandarin. Her monthly newsletter, The Director’s Dilemma is read in 38 countries by over 18,000 directors.

Julie is frequently featured as a governance expert by leading media including ABC News, ABC The Business, Sky News, The Australian Financial Review, Company Director Journal, Boards and Directors, Directorship, Keeping Good Companies, Q Magazine, and In The Black. Her client list includes The Australian Institute of Company Directors, The National Association of Corporate Directors (USA), The Governance Institute of Australia, Governance NZ, The Taiwan Corporate Governance Association, The Oman Centre for Corporate Governance and Sustainability, major listed, unlisted and not for profit companies.

Julie has formal qualifications from leading Australian and international institutions including Wharton Business School, UCLA Irvine, Australian Institute of Company Directors, I E Business School (Madrid) and City University (London).

For more information on Julie please visit https://www.linkedin.com/in/juliegarlandmclellan/ 

Event Details:

ONLINE

5:30 – 6pm : informal networking

6:00pm formal start

6:10pm Julie Garland McLellan CSP - part 1

7:00pm Dinner

7:30pm Julie Garland McLellan CSP - part 2

8:20pm MC to close etc including photos

Process:

Once you have registered to attend (Members for FREE, Guests $25), you will receive a confirmation email providing you with information on joining the webcast. 

PSA’s Values in Action Policy applies to this Event