We have 2 wonderful speakers lined up for our May event. Take the opportunity to learn from Peter Engelhardt and Anne Miles and build your brand and develop your marketing.
Peter Engelhardt... How to stand out from the rest. The secret to taking a quantum leap and building a truly influential brand
Few business transformation and brand strategy advisors today bring the down to earth, common sense guidance Peter Engelhardt provides entrepreneurs challenged with business positioning and growth.
After graduating design college he started his own business with $300 to his name. In less than a decade, Peter grew his fledging creative business into one of the premier strategic design and marketing communication studios in Melbourne.
Over that time his firm enjoyed annual billings in the millions of dollars. Peter has provided insight, guidance and creativity to many of Australia’s leading national and inter-national brands and dozens more early growth to mid-market companies.
For the past 10 years Peter has focussed on demystifying Brand Strategy. Consequently he is a sought after advisor and confidant to forward thinking, early stage entrepreneurs growing next generation businesses in consumer products, business-to-business, and professional services. He is an influential writer, speaker and advisor on strategic planning, design and value creation.
Are you aching to tell a more compelling story about your company, product or service? Struggling to unlock new inspiration, gain a deeper understanding of what makes your brand special, or figure out how to create the kind of brand people love?
The truth is, while we live in highly brand-conscious times very few leaders have a thorough understanding how a Brand Strategy will help them achieve this and more.
And even fewer are clear what steps are involved in creating a Brand Strategy.
This enlightening presentation has been specifically created to demystify the concept of brand strategy and help ambitious business owners understand what’s involved if they want to take a quantum leap, stand apart from the competition in a more meaningful way and start building a truly influential brand.
KEY POINTS / PRESENTATION TAKE AWAYS:
- Exactly what a brand strategy is.
- How one brand has dominated the toughest industry in the world using brand strategy.
- The seven steps every great brand implements to establish their point-of-difference, and how to apply them to your business.
- … and most importantly, you’ll leave with a new felt passion and excitement for what’s possible.
How to move LinkedIn from a social tool to a marketing machine with Anne Miles
Discover the foundations of a new marketing strategy called Reputation Marketing™ which catapulted Anne’s company to secure $3M worth of bidding opportunity in her first 6 months of trading, all without any budget. Discover the proven 6 steps to growing a strategic network of influence and building your personal brand at scale with very little cost. Anne will reveal the latest big secrets to break through LinkedIn’s new algorithm and how to get noticed in a sea of pointless content on social media.
"Absolutely brilliant Anne. All of this capability at our fingertips." Digital marketer
"What an eye opening session, chock full of practical tips and real life learning..." Consultant
About Anne Miles
Anne Miles is an entrepreneurial trailblazer in marketing and advertising and is the founder of Suits&Sneakers, a global facilitation service with a global network of top pre-approved marketing talent. Suits&Sneakers was awarded Winner of Westpac’s 200 Business of Tomorrow in 2019 for innovation, for being purpose driven and a business model of the future. Anne is a multi-disciplined marketer who is sometimes referred to as ‘The Marketing Police’ for her tough stance on ethics and breaking the bad habits of the marketing and advertising industry. Anne has twice been finalist in the Australian Marketing Institute’s Certified Practising Marketer of the Year, a finalist at B&T’s Women In Media Entrepreneur of the Year in 2019. LinkedIn has been a secret passion behind the scenes and Anne trains some of the industry’s best marketers (even including her competitors).
5:45pm Arrival and registration
6:00pm Finger food service
6:30pm CSP in the Spotlight
6:50pm Peter Engelhardt Presentation
7:45pm Dessert and Coffee
8:00pm Anne Miles Presentation
8:45-9pm Evening Concludes Networking in the bar