How to Nail your Message and Create More Opportunities to be Booked
There’s only one thing standing between you and more speaking engagements: the customer’s desire to buy what you are selling.
And to influence that decision, we need to move the customer from “I could buy it” – past “I should buy it” – to “I must buy it!”
In other words, we need to craft a compelling message – one which will make it “inevitable” that the customer will book you.
Building on the February chapter meeting presentation by National President Jon Yeo, 2021 Nevin Award winner Gary Edwards CSP will show you how to develop your one line compelling statement and key supporting dotpoints, and how to turn that into a 30 minute presentation that you can give for free in order to get further work.
This will be a workshop, not a presentation. Gary will take you through a number of exercises and show you the exact sentence structures and wording that work to create a compelling message.
In this session, you'll learn:
- The 3 sales that you have to make in order to get more work
- How to craft a compelling one-line statement
- How to write several dot-points that create a clear picture in the mind of your customer
- What to say when someone says “Why should I buy you?”
- The next step that you can take to put your plan into effect and create more opportunities to get booked
About Gary Edwards CSP
Gary Edwards CSP has been fascinated with communication and how it can be used to influence decision making since he did his first magic trick at the age of 7 – and fooled an adult! As a professional magician, Gary has been able to get people to believe things that are untrue, illogical and impossible – so why is it so hard to get people to believe things that are true, logical and possible? Things like “My program is good and you’d benefit from doing it!” Gary’s interest in the power of words has been fuelled by his experience as a courtroom lawyer, educator, hostage negotiation researcher, business consultant and speaker, and through his business Leading Conversations, Gary now draws on all that experience to help other people be more influential every time they speak. Gary is also the 2021 PSA Nevin Award winner for Outstanding Service to the Speaking Profession – an award which has only made him more determined to help people achieve their speaking potential.
At a Glance:
6:00 - Meet for dinner in the bistro if you're free!
(Please note: dinner is not included in the registration fee)
6:45 - Registration opens
7.15 - Meeting begins - welcome from Sally Curtis, 2021 SA Chapter President
7:30 - Gary Edwards CSP - Being Inevitable Workshop
8:30 - Quick Stretch & Coffee
8:50 - Q & A and Planning Session
9:30 - Meeting Close