PSA National September Virtual Event

  • 08 Sep 2020
  • 12:00 PM - 1:30 PM
  • Virtual Meeting - Webinar


  • International Members of GSF Associations - code required.

Registration is closed

We invite you to join us in September for our next great Virtual Event. Bring along your lunch to enjoy with everyone 'virtually' during the session.

We have two great sessions lined up for this event. Firstly How to become a media magnet in 5 practical steps with Monica Rosenfeld, followed by a session with Nils Vesk CSP - Reinvent your booking results fast.

Session 1: How to Become a Media Magnet in 5 Practical Steps

The media is thirsty for content and as a speaker you have powerful expertise to share.  Becoming the go-to media spokesperson for your industry positions you as a premium brand and helps you stand out from your competitors.

In this presentation, you will learn:

  • How to capture a journalist’s attention by speaking to them in their language
  • Learn the formula for spotting pitch-worthy news ideas
  • Unexpected tricks that PR reps use to get their clients in the headlines
  • How to milk your media so that it converts to bookings

Monica Rosenfeld brings over two decades of media experience to her presentations.  Having worked as a Producer for Channel 9’s ‘A Current Affair’, she set up her PR agency, WordStorm PR, which has been pulling the media spotlight on her clients for 20 years. As a keynote speaker, workshop facilitator and consultant, Monica has a reputation for simplifying complex concepts as she ‘demystifies the media’. Monica loves seeing audiences’ eyes light up, as their minds are opened to a whole new opportunity to grow their business.

Session 2:  Reinvent your booking results fast

If you've been struggling to find bookings in the 'Coronaconomy', It's because things have changed. Things have changed drastically.

That means things have changed for your customers too. What worked 12 months ago may never work again. In fact, an international study completed in May revealed that only 5% of organisations will go back to L&D strategies similar to pre-COVID times.

Keynote speakers and conferences may never be coming back as we knew them. What this means is you need to reinvent. Reinvent what you're offering, reinvent your delivery method and reinvent your promotion to adapt to these changes.

Nils Vesk CSP is an innovation expert who will unpack some ways to identify what your clients are looking for now and some innovative ways to deliver your content. 

You'll discover:

  • Insights into what your customer really wants and needs now
  • Validation tips so you don't blow your dough building a lemon that no one wants
  • Strategies that Nils and his buddies have been using successfully
  • And a teeny bit of Q&A time.

Nils Vesk CSP is an international authority on innovation and the inventor of the ‘Innovation Archetypes Process’. This process enables common people to create uncommon market leading innovation that empowers organisations to forge forward in new markets, whilst driving incredible commercial returns. Nils’s captivating storytelling coupled with his practical innovation processes consistently increase learning transfer and create commercial gains. Nils unpacks the million-dollar innovation principles used to create rapid growth for the future. This enables organisations to shift from being on the back foot, to identifying and seizing the customers of the future. Equipping them to rapidly invent the products, processes and services that create raving fans and insatiable customer desire. Nils is the author of a number of books including Ideas with Legs - how to create brilliant ideas and bring them to life, and Innovation Archetypes - principles for world class innovation.

Format for the Webinar (in AEST): 

12.00pm - Welcome: John Di Natale MC and Tony Eades CSP, National President
12.10pm - Session One: How to Become a Media Magnet in 5 Practical Steps
12.40pm - Monica Rosenfeld Q & A
12.47pm - Session Two: Reinvent your booking results fast
1.17pm - Nils Vesk CSP Q & A
1.24pm - 30 secs update from our Chapter Presidents
1.30pm - Next events, update and close


    Once you have booked and paid to attend, you will receive a confirmation email providing you with information on joining the webcast.

    Note: This online session will be recorded for registered participants who can't make it live.