VIC August HUG - Online Event

  • 17 Aug 2020
  • 6:00 PM
  • Virtual


Registration is closed

For us all to work together to support each other during the current challenging climate we will be running our normal Chapter meet-ups as Chapter HUGs via Zoom. You are welcome to join any of the state chapter HUGs as we share the love across the country. All of these events are free to members. Guests can also join the HUGs for a small registration charge.

The VIC August HUG will be held on 17 August at 6:00pm. Our speaker will be Tony Eades CSP.

The New Marketing Playbook

Changing your mindset in a pandemic from ‘playing not to lose’ to ‘playing to win!’

COVID-19 has changed the game for all of us, we're on a new playing field and the rules have changed. It's time to change our mindset with some big business thinking for our small business. From diversifying income streams to the three P's of Power Performance - personas, positioning and process. Armed with Tony’s 'Cracking the Code to Covid' (a free handout for all attendees), you’ll hear his business story from start-up failures and investor rollercoasters to building a global business in three continents. He’ll share his insights for success and the pitfalls to failure that will drive a mindset shift from 'playing not to lose', to 'playing to win'.

The session will include an interactive ‘Springboard Workshop’ that Tony runs with his corporate clients to tease out the challenges for growth and ideate the action plan for your New Marketing Playbook.

Key benefits attendees will leave with.

  • Cracking the Code to COVID-19 (handout - included in your confirmation email once you have finalised registration)
  • the untapped ‘power performance’ of your existing website
  • a content strategy you can action on a limited budget
  • The New Marketing Playbook for success

About Tony Eades CSP

Tony Eades CSP is a Brand Futurist and Small Business Doctor with passion for optimising customer experience, innovative technology and overcoming digital disruption. He assists businesses with a growth strategy that overcomes their challenges and future proofs their brand – from start-ups to corporates, helping them engage with an ever changing market of consumers.


Once you have registered to attend (Members for FREE, Guests $25), you will receive a confirmation email providing you with information on joining the webcast and also a handout from Tony Eades CSP for the night.