PSA National August Virtual Event

  • 11 Aug 2020
  • 12:00 PM - 1:30 PM
  • Virtual Meeting - Webinar


  • International Members of GSF Associations - code required.

Registration is closed

We invite you to join us in August for our next great Virtual Event. Bring along your lunch to enjoy with everyone 'virtually' during the session.

We have two great sessions lined up for this event. Firstly a Facebook Ads Campaign Panel with Ella Keddie and Dave Levett, followed by a session with Dr Jason Fox - How to Cultivate Depth and Intimacy Online.

Session 1: Facebook Ads Campaign Panel with Ella Keddie and Dave Levett

In today's world 70% of consumers prefer to learn about products through content rather than through interruption-based advertising, which is why native advertising is a powerful option. It takes the human brain less than a half-second to engage with mobile advertising and trigger an imprint, positive or negative. Facebook is currently the largest social media site in the world, with 2.6 billion monthly active users as of 2020.

But what is the best format for a successful Facebook ad and what does it take for a successful campaign? From conversion rates, daily budget vs. a lifetime budget and A/B tests to slideshow, carousel and canvas ads - the insiders guide to a successful Facebook ad campaign revealed.

About Ella Keddie
Client Solutions Manager at Facebook

A content marketing and paid social media specialist, with previous experience creating, analysing and optimising paid social campaigns and content strategies for the Wesfarmers group, including Coles Supermarkets, Coles Financial Services, Coles Express, Target and Flybuys. She also co-produced the film Oddball which generated over $11 million dollars at the Australian Box Office in 2015.

About Dave Levett
Managing Director and Founder of paid media agency, Murmur

Having worked for over 10 years with some of the UK and Australia’s largest media and entertainment companies, he's an expert marketer responsible for annual marketing budgets of up to £12 million. Before starting Murmur he managed the brand and acquisition marketing strategy for Sky, Sky Go, and Now TV with overall responsibility for the creative and media planning for all routes to market.

Session 2:  Dr Jason Fox - How to cultivate intimacy and depth online

When Dr Jason Fox leads an online session for an organisation or a team, he sometimes does this in the format of an open and emergent ‘fireside chat’. In this mode, it is much less about providing content, and much more about holding context. In this way, a speaker can serve their clients more as a facilitator-provocateur—and in doing so create the conditions for some of the more important conversations to be had.

If you’re looking to deliver value beyond the default presentation format—and if you're keen to lead online sessions that are deep, intimate and impactful—you will gain warm and timely insight from Dr Fox.

This will and won’t be a presentation. Join us to learn more.

About Dr Jason Fox:

Dr Jason Fox is an Australian motivation strategy and design expert who shows forward thinking leaders how to influence work culture, drive progress and build for the future of work.

Winner of PSA’s 2016 Keynote Presenter Award for Excellence, he aids all who quest through complexity and transformation

Format for the Webinar (in AEST): 

12.00pm - Welcome: Gary Edwards CSP MC and Tony Eades CSP, National President
12.10pm - Session One: Facebook Ads Campaign Panel
12.40pm - Facebook Ads Q & A
12.47pm - Session Two: Dr Jason Fox
1.17pm - Dr Jason Fox Q & A
1.24pm - 30 secs update from our Chapter Presidents
1.30pm - Next events, update and close


    Once you have booked and paid to attend, you will receive a confirmation email providing you with information on joining the webcast.

    Note: This online session will be recorded for registered participants who can't make it live.