PSA National July Virtual Event

  • 14 Jul 2020
  • 12:00 PM - 1:30 PM
  • Virtual Meeting - Webinar


  • International Members of GSF Associations - code required.

Registration is closed

We invite you to join us in July for our next great Virtual Event. Bring along your lunch to enjoy with everyone 'virtually' during the session.

We have two great speakers lined up, Pamela Wigglesworth CSP and David Staughton CSP, AND this will be followed by an Expert Panel.

Session 1: Pamela Wigglesworth CSP, Sell the Problem; Be the Solution Direct from Singapore

When it comes to writing copy for emails, marketing collaterals or even your ‘sales pitch/marketing message’, most brands or individuals focus on the WWD, (What We Do) which leaves the prospect thinking, ‘So what? What’s in it for me?’ The marketing copy tends to be all about you and not how you help.

As Mangers, Entrepreneurs, Sales Executives, Speakers and Consultants we get wrapped up in talking about ‘how we do things’ or the ‘features’ of our products and services.

Instead we need to focus on the clients’ pain and problem and share with them the results, the benefits and transformation that they will achieve as a result of working with you.

Discover a simple technique that allows you to easily put together a marketing message that speaks to the clients and prospects ‘hot buttons’. It’s time for you to Sell the Problem, then be the Solution.

Discover and implement easy method for crafting a corporate/brand marketing message or marketing collateral using the P-A-S-T-O-R technique. In this 30-minute talk you’ll get an opportunity to craft a rough draft outline of the marketing copy to use for your next proposal, newsletter, brochure, social post or website using this technique.

  • Move away from immediately selling yourself and your products and services
  • Identify the person, the pains and problems of your target audience
  • Sell the pain that they are experiencing so they say ‘yes, that’s me!’
  • Discover how to connect with prospects (clients) by sharing your story and solutions
  • Learn where to introduce your solution, pitch the offer
  • Deliver the transformation the client wants to see

About Pamela Wigglesworth CSP:

Singapore based international speaker, marketing consultant and CEO of Experiential Hands-on Learning, Pamela Wigglesworth CSP, consults with individuals and organisations on how to effectively communicate the value of their products and services to generate greater awareness, increase their leads and ultimately increase their sales.

Session 2:  David Staughton CSP - SEO & Content Ideas For Speakers to get more traffic & enquiries using your website and blog

  • Want to get stacks more traffic on your website?
  • Want your blogs to be seen by more potential buyers online?
  • Want to improve your website conversions and enquiries?

Dave’s will share his own Speaker Webmarketing secrets and how his website blog went from 300 views to over 10,000 views per month in less than 6 months.

Learn tips and tools for writing better blogs and discover what buyers really want to see on your website. Find out why most speaker websites FAIL and hear how to make your website make more money during the corona crisis.

This ground-breaking presentation on SEO for Speakers & Speaker Website Content is based on Dave’s own journey and his work with Speaker Bureau Consultants, Talent Agents, PCO’s and the highest earning speakers in Australia.

About David Staughton CSP:

David “Big Dave” Staughton CSP CCEO is a business guru & speaking legend.

Dave was awarded the 2017 PSA Nevin Award, he’s been on the PSA Board and twice been convenor of the PSA Convention. He knows a LOT of speakers and many things about the business of speaking.

For the last eight years he has been helping & advising one of the biggest speakers bureau in Australia. Recently he has been working on their new talent development and analysed the secrets of thousands of successful & starving speakers. 

Dave will share the secrets of what Speaker Buyers really look for ONLINE when they search for a speaker for their events.

Session 3:  Expert Panel - Virtual Experience Design

Our panel takes on a fireside chat approach with Jon Yeo and Donna Hanson CSP. Jon has been trialling TEDxMelbourne events with hundreds of attendees and seen NPS ratings HIGHER than their live events and Donna delivered for the US a pre-recorded virtual presentation and live Q&A and been selling virtual presentations since 2013. We'll unpack how they master the experience and what tips they have for us all to ‘stand out’ in the virtual crowd during and beyond Covid-19.


Format for the Webinar (in AEST): 

12.00pm - Welcome: Nina Sunday CSP MC and Tony Eades CSP, National President
12.10pm - Speaker One: Pamela Wigglesworth CSP 
live from Singapore
12.30pm - Speaker Two: David Staughton CSP
12.50pm - Q & A (both speakers)
1.05pm - Expert panel - Virtual Experience Design
1.25pm - 30 secs update from our Chapter Presidents
1.30pm - Next events, update and close


    Once you have booked and paid to attend, you will receive a confirmation email providing you with information on joining the webcast.

    Note: This online session will be recorded for registered participants who can't make it live.