PSA SA Event - 10 December 2019
Join us this month for two great speakers!
Do you have a "Signature Story"? With David Griggs CSP
At our last meeting Dave Staughton CSP told us about the importance of having a signature story.
For our last meeting for 2019, David Griggs CSP, Speakers Coach Extraordinaire will help several people in the audience to find and develop their “Signature Story”.
So what is a signature story?
A signature story is an intriguing, authentic, involving narrative (as opposed to a stand-alone set of facts or features) with a strategic message that enables growth by clarifying or enhancing the brand, the customer relationship, the organization, and/or the business strategy.
It is a strategic asset that can be leveraged through time, providing inspiration and direction both internally and externally.
A signature story needs to:
- Be Intriguing If Not Fascinating – some combination of thought-provoking, novel, provocative, interesting, informative, newsworthy, or entertaining to the audience.
- Be Authentic – the audience cannot perceive the story to be phony, contrived, or a transparent selling effort. Further, there should be substance behind the story and its message in the form of programs, policies, or transparency that support.
- Be Involving – the audience member should be drawn into the story which usually, but not always, precipitates a cognitive, emotional, or behavioral response.
- Have a "Strategic Message" linked to the audience– that enables growth by clarifying or enhancing the speakers brand, the customer relationship, the organization, and/or the business strategy.
How to Tame the Tiger - Negotiating using the 36 Chinese Strategies with Leonie McKeon
At this month's meeting, Leonie McKeon, a successful speaker who is working around Australia and internationally will show you how a successful speaker packages her message, delivers it and markets herself. Her expertise is the 36 Chinese Negotiation strategies - often described as ‘gems’ that speak to the core of Chinese society. She will:
- Do a part of her keynote and then deconstruct what she did and why
- Explain what she did to turn her expertise into a highly attractive package for the Australian market
- Show you the marketing strategies that she uses to get consistent, well-paid bookings
In this presentation you will also learn how Leonie:
- Connects with her audience
- Uses stories in her presentations
- Positions herself in the market
- Grows her tribe
- Uses social media as well as email
About Leonie McKeon
Leonie is a China-educated strategist who is an internationally published author, workshop presenter, business consultant and Keynote Speaker who presents on ancient Chinese negotiating skills known as the 36 Chinese Strategies (derived from Sun Tzu’s – The Art of War). With her deep knowledge of Chinese language and culture Leonie has helped hundreds of businesses conduct successful business in China. Through her workshops, keynotes, business consulting and books she teaches Western people how Chinese people think.
At a Glance:
5.30 - Registration Opens - Connect with Speaker buddies in the bar or patio
6:00 - Meeting starts including Special Announcements
6.10 - Speaker 1 - Leonie McKeon
7:10 - Dinner
7:40 - Speaker 2 - Dave Griggs CSP
8:55 - Wrap up, next steps & conclusion
9:00 - The after party in the bar