SA Event - Powerful Positioning for Professional Speakers & Consultants

  • 08 Oct 2019
  • 5:30 PM - 9:00 PM (UTC+10:30)
  • Sage Hotel, 208 South Terrace, Adelaide


  • Early Bird discount closes Tuesday 1 October (login to activate member rate)
  • Early Bird discount closes Tuesday 1 October
  • (login to activate member rate)
  • To access this rate, please enter the code you have been provided as part of your invitation to attend the event.

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Join us this month to hear from two great speakers, Russell Pearson, PSA National President and Sally Foley-Lewis.

Session 1: Three Powerful Ways to Engage your Ideal Clients NOW without Waiting for Them to Come to You with Russell Pearson, PSA National President

Whether you’re evolving your existing business or starting something new, Brand Strategist and PSA National President, Russell Pearson, will share secrets from over two decades in the marketing business to give us powerful Positioning, Prospecting and Presentation tips we can implement in our speaking business instantly.

Working with big brands and world class speakers from around the world, Russell has been the winning secret behind hundreds of successful marketing campaigns and selling systems.

You will learn to:

  • Reduce the effort it takes to attract your ideal clients
  • Discover what it now takes to position you for success
  • How to craft an offer that buyers can say yes to

About Russell:

Russell is an award-winning founder of the Crimson Fox Creative Studios who brings a lifetime of experience in the world of marketing and sales.

In addition to his professional career, Russell is also co-founder of the Awesome Show Leadership podcast and National President of Professional Speakers Australia.

Session 2: Why you, why that topic and why should they listen to you? with Sally Foley-Lewis

It might seem trivial but it’s in the little extras you do that make you stand out from the rest. If you give presentations as part of your role or for your business, this session will help you confidently stand out from the rest.

Having a customised Introduction ready for the MC; and a Biography/One-sheet and photo deck one click away for the organiser/client, makes you more polished and customer/client focused. 


In Sally’s session you’ll learn why an Intro is not a Bio and a Bio is not an Intro and why you need both. We’ll cover what content goes into these documents and what formats work wonders. You’ll also learn simple ways to create a masterful Intro that will impress any MC.

If you have a standard Intro, a One-sheet or a Bio please bring it/them along!


About Sally

Sally boosts productivity by helping people achieve more, reduce stress and take back time. Obsessed with productive- and self-leadership, Sally positively impacts results, confidence and effectiveness for individuals and teams.


A 2019 finalist for Learning Professional of the year, Sally has won the 2019 International Bronze Stevie Award for Company of the Year; she also won Champion Sole Trader in the 2019 Australian Small Business Champion Awards and was named as one of the 25 LinkedIn Top Voices for Australia for 2018 for her thought leadership. 


She blends 20+ years of working with a diverse range of people and industries, across Europe, the Middle East, Asia and even outback Queensland. Her exceptional qualifications, a wicked sense of humour and an ability to make people feel at ease, she’s your first choice for mastering skills, facilitating action and achieving results. 


Sally is a dynamic and interactive presenter, MC, and much sought after facilitator and executive coach. She leaves the audience ready to take action. 


Liana Taylor is a Mindfulness Speaker, Clinical Psychologist and creator of the Mindfulness Tango approach to Leadership Development, and PSA SA president. 

At a Glance:

5.30 - Registration Opens - Connect with Speaker buddies in the bar or patio

6:00 - Meeting starts including Special Announcements

6.10 - Speaker 1: Russell Pearson

7:20 - Dinner

7:50 - Speaker 2: Sally Foley-Lewis

8:55 - Wrap up, next steps & conclusion

9:00 - The after party in the bar