...without Selling Out in the Age of Online Influence
How could speakers amplify and accelerate their brand and reputation in this age of online influence? How do you stand out in this complex and crowded space without selling out on what makes you unique?
Kirryn Zerna, the 2017 Kerrie Nairn Scholar and current PSA National Board member, is an online branding and influence expert who is passionate about empowering businesses to stand out in the age of online influence. She draws on over fifteen years in marketing, strategy and social media working with businesses both large (Westpac, Department of Industry, Walker Corporation, NSW Small Business Commissioner) and small (consulting agencies, small businesses and high profile individuals). Working with over 2,000 businesses in the last year, Kirryn draws on global and local examples to equip leaders and brands; with tools they can immediately apply.
In this practical session, audiences will:
- Gain insights and inspiration from global and local brands that have managed to achieve reputational cut-through in this rapidly changing digital environment.
- The 5 elements of the stand out brand
- A practical implementation blueprint for growing your online influence starting today.
CSP in the spotlight – Anneli Blundell
Recently voted as one of YMag’s Top Ten Women to Watch in 2019, Anneli’s passion for decoding people and performance dynamics make her a sought after speaker, mentor and leadership expert. She makes the complex job of understanding why people do what they do (and how to get the best out of them), both accessible and entertaining.
As a Professional People Whisperer, Anneli works with leaders to increase their influence, engagement and interpersonal impact for better business results. She also runs a flagship masterclass for Women in leadership, focused on building presence, improving visibility and strategically managing the right professional impact, in male-dominated industries.
Anneli’s client list includes Mercedes-Benz, Ernst and Young, Telstra, Victoria Police, NAB, JB HiFi, The Good Guys, and many more. She has been featured as an expert across multi media publications.
5:45pm Arrival with tea and coffee
6:00pm Finger food service
6:30pm CSP in the Spotlight - Anneli Blundell CSP
6:50pm Guest Speaker Presentation Commences - Kirryn Zerna
7:45pm Dessert and Coffee
8:00pm The Unpack
8:45-9pm Evening Concludes Networking in the bar