by knowing your numbers and by building great networks.
Come and join Graham Harvey CSP and Ron Gibson as they explore growing your business through different strategies. From knowing your numbers and what they mean, knowing where your business comes from to learning effective networking strategies to help build business.
Speaker 1 Graham Harvey CSP
Title: Growing your business by knowing your numbers
“You can’t manage that which you don’t measure” – W. Edwards Deming.
Growing a successful speaking business is no different to growing any other business … you have to know your numbers.
Where is your business coming from? Which market segments are most hungry for your expertise? How much will they pay for it? What marketing channels are producing the most business for you? Which presentation method (keynotes, workshops, coaching, consulting) is delivering your best results? What activities are producing the best return on your time spent? What are your costs of delivery?
In these supposedly tougher economic times, Graham has just completed his best year ever since he started his speaking career back in 1986. He will share with you some simple, easy to implement business building strategies that you can immediately put into practice. Strategies that will provide you with current accurate information on how best you can grow your business by knowing your numbers.
‘If you want to find more oil, you have to drill more holes … but you also need to know the best place to drill.’
Meet Graham Harvey CSP
Graham is a Professional Speaker, Service Designer, Business Coach and bestselling author of Seducing the Vigilante Customer: 101 winning strategies to attract and retain happy customers and healthy profits. Graham is recognised as one of Australasia’s foremost thought leaders on Service Design, Customer Experience and Relationship Marketing. He is a past WA State President of PSA, and recently received the Nevin Award, Professional Speakers Australia’s highest honour.
His personal mission is to “challenge, inspire and empower businesses to design and deliver standout customer experiences and create cultures of service excellence.”
Speaker 2 Ron Gibson
Title: Has anyone ever told you how to get business from networking?
In the final analysis, it’s not what you know, or who you know … it’s who knows you.
But how do you network? How do you confidently put yourself out there, make the right connections, and build a network which regularly delivers new business — so you never again have to suffer the pain and anguish of ‘feast or famine’? What are the nuts and bolts to this process? What do you actually need to do to generate business from your network? Is there some kind of formula? And how do you go about doing this in a natural, true-to-yourself kind of way, without being pushy or looking like you need the business?
These questions and more will be answered during Ron’s no-nonsense approach to growing your speaking business though networking.
If you’re struggling to get work out of your network; if you’re doing great work, but you’re still not getting enough referrals; if you just want more speaking gigs, you won’t want to miss this important presentation.
Meet Ron Gibson
Ron is a leading professional expert in generating business through networking and word of mouth referrals. Hitting the nail squarely on the head, his 150 plus presentations each year deliver real-world, immediately-usable, engaging, funny and empowering content.
If you want someone who can make a difference to your speaking business … Ron is your man!