Stand out, don’t sell out, in the age of online influence
How do you get the attention you deserve as a speaker of influence?
Building a profile online to position you as an expert on a topic or industry, is an essential element in creating a successful business (especially a speaking business).
So how do you do it? How do you stand out in this complex and crowded space? And avoid selling out on what makes you unique?
In this practical and useful session, you will learn:
- The three trends that are shaping positioning of brands online
- The influencers to watch and what we can learn from them
- How to uncover what is unique about your brand
- Tools and insights to build your profile online
About Kirryn Zerna
Kirryn is PSA’s 2017 Kerrie Nairn Scholar, and we’re delighted to welcome her as a speaker at our Chapter event. Kirryn’s passion is to help businesses and leaders stand out in this age of online influence.
Known for her work in brand communication, strategy and future trends, what’s unique about Kirryn is her broad experience across sectors. She draws on over 15 years’ experience working with businesses of all sizes - from corporate, government, and consulting agencies to small business and high-profile individuals.
Kirryn holds a Bachelor of Management and Masters of Management and is a Graduate of the Australian Institute of Company Directors.
Grabbing your audience's attention - secrets of the best speakers exposed!
Are you completely satisfied with the opening to your keynote? Does it work for you sometimes and not others? Or are you planning a new keynote and need to start from scratch?
The best speakers know how to grab their audience's attention and hold it every time. They use best practice formulas to pull their audience into the room, build deep unconscious rapport and motivate.
In this especially extended 75-minute session, you will:
- apply the formulas that the best speakers use to open their keynote so you are sure to captivate your audience from your first word.
- discover some of Michelle's globally acclaimed 13 step model for writing the opening to your keynote.
The ultimate pragmatist, Michelle will help you think differently, practise new skills and reform your keynote opening in this session.
Expect to craft a keynote opening, so come prepared with your current opening or your ideas, PLUS a relevant prop.
About Michelle Bowden:
Michelle Bowden is Australia’s authority on persuasive presenting. She's helped her clients win collectively more than 3 billion dollars in pitches over the past 12 months.
She's run her Persuasive Presentation Skills Masterclass over 800 times for her client lists that reads like a who's who of Australian corporate business.
Michelle is an internationally published bestselling author, editor of How to Present magazine, producer of Michelle Bowden TV and presentation coach to celebrities and executives alike.
Rodney Marks CSP
We are thrilled - and laughing in advance - to welcome Rodney Marks as MC for the evening. Rodney was PSA (NSAA) National President in 2007-08. He is a member of the PSA hall of fame, having won the Keynote Speaker of the Year Award and the Nevin Award.
He is a comedian, comic hoaxer and corporate impostor. He has been artist-in-residence at Harvard, and professor of comedy at the University of New South Wales. Rodney's website is comedian.com.au, which is proof of age.
He is famous for being a distant relative of Neryl East's comedy writer, and for coming second in a PSA comedy competition - to Neryl's Margaret Thatcher.
Pre-Session - Tales from the Trenches: Share the Love!
Love is in the air with our special Valentine’s pre-session! Share a two-minute introduction of yourself, so everyone not only gains a better understanding of what you do, but also to give you the chance to practice your introduction, publically. In the remaining time, we'll explore any issues that people are having and share resources. So, please come along and Share the Love!
At a Glance:
5.00pm: Registration opens
5.10pm: Pre-session - Share the Love! Michele Gennoe (40 mins)
5.50pm: Short break
6.00pm: Formal meeting start
6.05pm: Chapter Leadership Team welcome and special announcements
6.10pm: Stand Out - Kirryn Zerna (50 mins)
7.00pm: Dinner and networking break
7.45pm: Grabbing your Audience's Attention - Michelle Bowden (75 mins)
8.35pm: Fun Group Photo
NOTE: Venue change for this event to Four Seasons Hotel Sydney, 199 George Street