Are you On Brand? Are you marketing YOU. Inc. to your best advantage? Do you have a consistent and actionable marketing plan?
The new year is looming and what better time to overhaul your marketing strategy and personal and professional branding to take your speaking business to the next level.
Our dynamic speaker duo for October, Sally A Curtis & Sue Currie, will be focussing on helping YOU. Inc. to Stand Out! and create business success by uncovering and communicating your unique personal brand and value, and develop a simple 30-day Marketing Action Plan.
Session 1: 30-day Simple Marketing Plan to Help You Sell YOU! with Sally A. Curtis (Marketing Problem Solver)
This session will be presented virtually - live from Adelaide.
Sally will share some simple tools that will help you:
- Brain Storm ideas freely with no judgment
- Build Marketing content with ease
- Create a Marketing & Business Development Plan that is simple, practical, fun and fluid! (fluid = flow. Speakers are creative people so our plans need to be flexible).
Plus, Sally will share her KEYs to marketing success: Frequency + Action and together, we will create an action & consistency plan to help you sell YOU. Inc.
Session 2: Personal Branding to Help You Shine! with Sue Currie
The strongest advantage you have in your speaking business is YOU. A speaker’s professional brand and reputation is shaped by the way you present yourself, the consistency of your messages and through every touch point and contact you make. You need to consider what can be done to create influence and impact to position you for business success.
In this session, Sue Currie will help you clarify three steps to personal branding that will boost your speaking business.
NOOK – know your niche
LOOK – design your brand image
HOOK – communicate YOU to create attention
Creating and communicating a strong personal brand is a strategy all speakers can leverage to gain greater business opportunities. Personal branding should make you memorable, distinguishable and instill confidence in your capabilities.
About our Speakers:
Session 1: Sally A. Curtis
Sally A Curtis is a professional marketing problem solver with over 25 years of experience in marketing, business development, and sales. She has worked with a variety of industries, including retail, media, fashion and franchising to help develop killer marketing strategies. She has a flare for simplifying the marketing process to increase your sales while allowing you more time to spend doing what you enjoy!
Sally has a captivating, engaging, and fun personality. Because of that, she is a favourite trainer and speaker among businesses small or large who are looking to simplify their marketing strategies and increase their profitability fast.
Sally has worked with many of Australia’s leading entrepreneurs, helping them exponentially increase their companies’ growth, by using the latest and most innovative methods of marketing, planning, and teaching. She helps highly-motivated business owners to simplify their growth strategies, and increase their leads and sales dramatically while still having fun.
Sally’s vast knowledge of marketing and efficiency makes her the perfect person to help business owners. She uses proven techniques to increase sales, leverage resources, build connections, and manage time effectively both on and offline.
Sally provides expert knowledge, case studies and the best marketing techniques with guaranteed results.
Session 2: Sue Currie
Sue Currie is a speaker, author and consultant recognised as an authority on personal branding to boost image, profile, brand and business.
She is the founder of Shine Academy professional development training and the creator of the Shine Personal Branding System providing successful solutions to businesses, entrepreneurs and executives on positioning and presenting an impactful brand.
Sue knows that it’s more than just delivering a message … it is about really living it. Her professional career includes the executive leadership role of VP of Public Relations and Communications, to small business owner, public relations consultant, entertainment publicist and TV newsreader. Sue’s whole career has been about helping others to enhance image, build reputation and recognition to shine.
Sue has been a keynote speaker at numerous conferences, and has delivered training programs and consulting services to many leading corporate organisations and SME’s.
As well as a professional speaker, Sue is an experienced TV presenter, Master of Ceremonies and media commentator on personal branding, having appeared on Sky News Business, in BRW, Vogue Magazine, Cleo Magazine, Marketing Magazine, Dynamic Business, Daily Telegraph, Sydney Morning Herald and on Qantas Q Radio. She has had many articles published and is co-author of Apprentice to Business Ace – your inside-out guide to personal branding.
Sue Currie’s latest book, IMPRESSario – Present and Promote the Star Within You, is due for release in November 2017.
Date: 17th October 2017
5.00 pm - CSP invitation: Creative Connections in Chester’s Bar
5.30 pm - Registration & Networking Drinks in Chester’s Bar
6.00 pm - Doors Open9.00 pm - Event concludes