Join us for a dynamic presentation from Guest Speaker, Jane Anderson, CSP - Influencer and Lead Generation Indicator on 'The 12 secrets to explode your list, sky-rocket your leads and supercharge your visibility.'
By 2020 50% of the workforce will be self-employed and content marketing will double to a $300 billion dollar industry.
By 2020 50% of the workforce will be self-employed and content marketing will double to a $300 billion dollar industry.
The future of an on-demand workforce means experts such as speakers, consultants, trainers and coaches need to be on the forefoot and marketing themselves more than ever.
The greatest challenge for Australian experts will be how to do this whilst navigating the tall poppy syndrome.
In this workshop Jane will show you the 12 key skills to grow your personal brand, presence and positioning in the new world of work for speakers.
Learn:
- Why your brand, positioning and personality are the collaterals for your new business growth.
- Four key activities to grow your influence in your industry, income for you and impact for your clients.
- Why the sequence of your marketing activity matters and how to spin a lot of plates at once.
- The secret to leveraging one piece of content over 40 times online before you put it in a book, keynote or workshop.
As an added extra you will also have once-off free access to Jane’s Lead Generation Indicator, the world’s first diagnostic measuring marketing gaps for industry experts, valued at $80!!
Jane Anderson CSP
Jane Anderson is a communication expert with over 13 years’ experience in Influencer Marketing. She has worked with over 20,000 people on building more trust in their businesses and brands, including Virgin Australia, Lego, Ikea, Rio Tinto and Origin Energy.
Jane’s blog was recently voted in the top 25 branding blogs globally and she is one of 12 LinkedIn Small Business Influencers in Australia.
As a faculty member in Thought Leaders Business School, she mentors some of Australia’s leading experts in their field and was a nominee for the Telstra Women’s Business Awards for 2014 and 2016. She is also the author of four books, including the upcoming “INFLUENCER: The 12 secrets to explode your list, sky-rocket your leads and supercharge your visibility.”
MC: Tony Ryan, CSP
We're delighted to welcome Tony Ryan CSP as our MC. Tony has presented over 2000 paid speaking engagements in the past 25 years in 10 different countries around the world. He is a former Queensland PSA President, and former National President of Professional Speakers Australia.
PRE-SESSION CREATIVE CONVERSATION
From 4.30 pm - 5.00 pm Join Tony Ryan, CSP in a
Pre-Session Creative Conversation
Title: Finding A Major Publisher
This highly practical 30-min pre-session will give you some hot hints on getting your book printed and distributed by a major publisher. These hints will come from someone who has arranged to do just this. Tony’s forthcoming book, called ‘The Next Generation: Preparing Today’s Kids For An Extraordinary Future’ will be released by Wiley & Sons in September. He will also offer some quick tips on self-publishing as another very viable option.
For our Creative Moments section of the evening, you will be paired off and asked to offer a fantastic idea to the other person. You must explain it within 60 seconds. That idea will be based upon your own expertise, and would be applicable to anyone else’s business. An amazing new app? A hint for finding long-term clients? Get ready to share it during the evening!
So book yourself in for one fantastic meeting. As well as hearing from one of the best and most knowledgeable speakers in the country, you will hear lots of amazing ideas from some of the smartest minds in the business (your PSA colleagues).
THE DETAILS:
Pre-Session Event
4.30 - 5.00 pm 'Finding a Major Publisher' Creative Conversation with Tony Ryan, CSP
5.15 pm Networking & Drinks, Chester's Bar
5.30 pm Registration Opens
6.00 pm Doors Open/Event commences
9.00 pm Event concludes