What clients and prospects really want to know when they ask...
"So what do you speak about?"
As speakers we do a lot of things - we speak, train, coach, consult, facilitate, write, grapple with social media, watch funny cat videos and look for new ways to deliver content to our audiences.
But there's one thing that we could all be better at, and that's selling our services to potential clients - and in particular, answering the dreaded question "So what do you speak about?"
In this hands-on session, SA Chapter President and influence expert Gary Edwards will take us through the model that he uses to help executives, professionals and entrepreneurs position themselves in front of potential clients so that they are more likely to trust you and buy what you are selling.
You'll learn the Four Dimensions of Trust and a number of different ways that you can answer the critical question, “So what do you speak about?” You’ll leave with greater clarity about what it is that you speak about and how you can explain it to others so that it is practical, relevant, inspiring, invites further discussion – and is more likely to get you booked!
Gary Edwards is a speaker and coach who shows people how to use “trusted influence” to lead, serve, manage and sell more effectively. He’s a former lawyer, negotiation expert, business consultant and a professional magician, so he certainly knows how to create perceptions in the minds of others! As a successful speaker for many years, Gary knows the challenges that speakers face everyday in selling their ideas and building strong and long lasting relationships with clients. Gary draws on his unique background to help leaders, professionals, speakers and entrepreneurs get clear on their message, build trust in the conversation and create results that work for everyone.
Pre-Session Presentation - How to Get 5 Paid Bookings in the Next 5 Days! Winston Marsh CSP
In this enlightening presentation veteran speaker, Winston Marsh CSP, will give you the cold, hard facts that will guarantee you five paid bookings in five days.
But don’t labour under any illusion that all you have to do is listen to Winno to get the dollars rolling in! You’ll have to take on board what he says (no ifs, buts or arguments), get off your backside and make it happen. Yes, that’s right, no mucking about… it’s his way or the highway! This is the recipe to really get started earning the fees you're worth.
Be warned! Much as you love your presentation you may have to re-engineer it so that its more saleable. That means thinking like your client and walking in their moccasins. Giving them what they want… not what you think they need!
Winston Marsh CSP is a 30 plus year veteran professional business speaker who has helped literally hundreds of people develop and sell their own professional speaking prowess. His practical, common sense advice and down-to-earth style will inform and inspire you to achieve the rewards you deserve from your own speaking. He has given many presentations to members of the National Speakers Association of Australia (now Professional Speakers Australia) of which he is a Past National President. He holds both the inaugural Golden Mike Award and the Certified Speaking Professional designation of the Association, the latter being the highest level of professional recognition.
5.00 – 5.30 Arrival with tea and coffee
5.00 - 6.30 CSP ONLY session
5:30 - 6:30 Pre-session Presentation - Winston Marsh CSP
6:30 - 7:15 Dinner
7:15 - 8:30 Main presentation – Gary Edwards
8:30 - 8.45 Wrap up and conclusion
8:45 on Networking in the bar