Our July meeting has a social media focus, and learn about LinkedIn, Face Book and Twitter from the experts.
Social media offers a suite of marketing tools that have become essential for any speaker, whether we love it or hate it. Speakers must invest in getting good at the right social media for their key stakeholders, whether be it conference organisers, partners, clients, and event attendees. Social media is an ideal mechanism to be found online, to stand out and be memorable. It has become a critical tool to lead to speaking engagements, as well as sometimes utilise at and after your events in increase the interaction with participants.
Social networks simply can be used to provide a greater credibility to your profile and extend your marketing reach.
Session 1: Tapping into the Power of LinkedIn (Jo Saunders, the LinkedIn Demystifer)
LinkedIn is an essential tool for any speaker or business. Jo Saunders, the LinkedIn Demystifer and author of ‘Get Good or Get Off’, will be tackling the benefits LinkedIn brings to a speaking business.
She will guide a journey through the new LinkedIn user interface and look at how speakers can use it to better build relationships with prospective clients. She will show you how to use it, highlighting what is currently working well for existing PSA members. Be sure to attend to be inspired to improve and increase your LinkedIn presence to get booked more often.
Session 2: Utilising Face Book and Twitter (Ming Johanson, Social Media Expert)
Understanding the commercial benefits of FaceBook and Twitter is key to making good use of your time. Ming Johanson is an expert in creating strategy for the use of social media, improving sales results through effective marketing.
Learn about the power of FaceBook and Twitter from an advertising perspective, bringing a strong authenticity of your brand to the online realm.
Ming will explain how to leverage these platforms strategically to build your brand and online profile. Get to understand how these tools link to achieving more speaking work.
These sessions are designed to improve your knowledge and understanding of how your time using social media can lead to improved business outcomes.
We look forward to seeing you there.
About Jo Saunders
Jo Saunders is an international LinkedIn expert, social marketing strategist, educator, and explorer, who is known for demystifying the complexities of LinkedIn and social media tools. She guides professionals and teams to market their expertise, build relationships to grow their business, in the era of social business. Discover more: https://au.linkedin.com/in/josaunders
About Ming Johanson
Ming Johanson is the CEO of OTOTGo, a business focused on bringing the commercial returns on your online time, using social media smartly to build brand value and increase online presence. She helps businesses use social media tools to reach a better, faster, stronger market online that leads to productive business relationships offline. Discover more on: https://www.linkedin.com/in/mingjohanson/