Choosing Your Words to Reach a Diverse Generational Audience
In this enlightening presentation, Bob Selden will discuss and demonstrate how we can use words to reach a diverse generational audience, with a particular emphasis on inspiring others to change their behaviour.
The words we hear from others, can significantly impact our behaviour. Obviously this happens consciously when we follow an instruction given by someone or an authority we trust. But it can also happen almost subliminally. That is, we sometimes act almost unconsciously to words we are hearing. This knowledge is particularly important (and useful) for us as presenters.
What you'll learn in this thought-provoking session:
- How to reach people - from Millennials to Baby Boomers (and beyond), with words to engage and engender commitment to change
- How to identify your audience - age, background, experience
- Words or phrases to identify the needs of your audience
- How to measure your success as a presenter
About Bob Selden
Bob is the author of the best-selling What To Do When You Become The Boss: How new managers become successful managers and the recently released Don’t: How using the right words will change your life - a book on words and how they impact ours and other’s behaviour, either positively or negatively.
Ditch the Data, Sell the Story
Simone de Haas - The Speakers' Director
Stories can be powerful business tools, and successful leaders use them to engage their teams. Entrepreneurs use the art of storytelling to drive sales, and speakers use stories to transform.
Stories can change the way we think, feel and act. Stories can capture our imaginations, illustrate our ideas, arouse our passions, and inspire us in a way that cold, hard facts often can't.
In this dynamic and interactive presentation, QLD PSA Chapter President and multi-award-winning Theatrepreneur, Simone de Haas, will share her top tips for crafting your most compelling business story and how to bring it to life using tried and tested theatre techniques. Simone will facilitate a number of ‘in the spotlight’ story coaching demonstrations with members of the audience!
What you'll learn in this super-exciting session:
- Identify the key stories every speaker needs to master
- How to leverage the Power of Your Story to Monetise Your Message
- A simple story structure model to make creating your business and personal stories a breeze
- How to ‘take it off the page’ – using acting techniques to improve your story-telling
- The 7 Ps of Speaking Alchemy™ and how to use them
About Simone de Haas
Simone is a multi-award winning Theatre Director & Producer, Corporate Story Strategist, Professional Speaker, and Speaking Alchemist™. She specialises in facilitating the process of corporate story-telling for business owners, entrepreneurs, and CEOs to enable them to share their entrepreneurial story in a way that resonates with their target market – and in doing so, help them better monetise their products and services.
MC Ondina Gregoric
We are absolutely delighted to have the fabulous Ondina Gregoric, NSW | ACT Chapter Membership Manager as our MC for the evening. Ondina is an Executive and Business Mentor and Coach who works with her clients to create Visibility and Impact through the Power of Personal Presence through self-awareness.
Through a career spanning over 3 decades, Ondina has developed her position amongst Australia’s leading businesswomen in the fashion, skin care and professional services industries.
Pre-Session - Tales from the Trenches facilitated by the sensational Dale Rees-Bevan and a special feature by Sam Ades
100/100 Sales by Sam Ades - to say that Sam has had a colourful background in Sales would be an understatement! From humble beginnings, helping his Dad sell goods from the tailgate of a 5-tonne truck and for the last decade selling Egyptian cotton sheets door to door, you could say that Sam has relationship selling down pat. Sam will uncover his secrets as part of the pre-session, in return for some audience critique on his new presentation.
At a Glance:
5.00pm: Registration opens
5.10pm: Pre-session (all welcome!): 100/100 Sales by Sam Ades (30 minute session) and a burst of Keynote Design with Dale Rees Bevan
5.50pm: Short break
6.00pm: Formal meeting start with MC, Ondina Gregoric
6.05pm: Chapter Leadership Team welcome and special announcements
6.10pm: Choosing Your Words to Reach a Diverse Generational Audience (40 minute session)
6.50pm: Dinner and networking break
7.30pm: Ditch the Data, Sell the Story (75 minute session)
8.45pm: Fun Group Photo
Date: Thursday 15 June 2017
Time: 5:00pm registration
Venue: The Pavilion at Darling Park, 201 Sussex Street, Sydney
Parking: For your convenience, you can park at Darling Park, with preferential rates from 5pm, enter via Sussex Street https://www.wilsonparking.com.au/park/2076_Darling-Park