The Art and Science of Behaviour Change
We are all in the behaviour change business, it's just that some of us are more effective at it than others. This talk will look at the art and science of behaviour change, mixing up what the behavioural sciences tell us about how to change behaviour, with some world class examples of creativity that moves people.
About Adam Ferrier
Adam Ferrier is a Consumer Psychologist and the Global Chief Strategy Officer / Partner at independent agency Cummins&Partners. He graduated university with degrees in Commerce and Psychology and by a strange twist of fate began his career in forensic psychology. Adam worked in maximum-security prisons and private practice, before making the natural move to marketing consultancy, working for Added Value. Here Adam switched his interest from understanding criminal behavior to consumer behavior.
He completed his Clinical Psychology Thesis in 'Identifying the underlying constructs of cool people', and for a short while was a global cool hunter. Continuing the slide from the moral high-ground Adam joined ad agency, Saatchi & Saatchi, before starting Naked Communications Asia Pacific in 2004. Naked grew to be one of the most successful agencies in Australia, and was later sold. During this time the Adam's work received many accolades, winning at top award shows such as Cannes Lions, The Effies, Clio, ADMA, AMIA and LIA. Further Adam's 'Overstay Checkout' idea for Art Series Hotel won the Global WARC Innovation award 2013, he also won the Cannes Chimera in 2014 for 'The Act Button'.
Adam is a regular commentator on consumer behaviour on TV (including being a regular panelist on the Gruen series) and has a weekly national segment on radio station MMM drive show. His book The Advertising Effect: How to Change Behaviour was published (Oxford University Press) in 2014.
In the ‘we don't quite know where this fits on a bio section’, Adam was:
i) West Australian State Under 12 Chess Champion, ii) inventor of ‘The Analyst’ a board game selling well in the Benelux countries, and iii) is the interactive host of the 'Power and Influence' exhibit at the Museum Of Australian Democracy Eureka (M.A.D.E).
At a Glance:
Date: Monday 20 July 2015
5.15pm for a 5:30pm Start and Member Pre-Session
6.15pm Cocktail Style Dinner
7.00pm Event Start
9.00pm Event Finish
Venue: Bayview on the Park, 52 Queens Road, Melbourne Vic 3004
Dietary Requirements: Please ensure you notify us well in advance with any necessary dietary requirements and we will endeavour to meet your needs. Thank you.
Parking: On-site: $13.00 - Street Parking also available.