Come and join Nic Hayes from the Media Stable, and Mark Whitehouse from ProCopy, to learn about the Media, and how to build your market profile, and your audio products.
Session 1 - Using Media to Grow Speaking Opportunities with Nic Hayes
Learn about what traditional and new media can do to help a professional speaker and their business. Media is certainly one of the fastest ways to build credibility and get wide exposure.
Although referrals and speaking events will likely be the primary source of business opportunities for speakers, there are other ways to break through into other circles of revenue and income.
Nic has worked with many PSA members and professional speakers, raising profile effectively through the use of the media to attract new clients and speaking requests.
In this session, Nic will be breaking down a few of the myths about the media and how you can make a real impact. There will be a few tips for you to take away and execute on your own and there will be the opportunity to see how media is consuming new ideas and content today.
When you learn what the media wants, you can adapt your expertise and message to meet their needs along with propelling your own success.
In Nic’s view and experience, the greater the media profile of the speaker, the greater the demand for their services. At least reputation and awareness around the speaker will give them the extra edge over another lesser known speaker.
Session 2 – Improving Your Podcasts, Audio Books and Live Recordings with Mark Whitehouse
Building audio products needs clarity and a sound quality that entices the listener, and enables the product to become a commercial product.
Mark has worked with speakers, musicians and other artists for more than 30 years in the audio and video industries, and will be speaking about the how-to in recording your own speaking event, audio books or podcast.
He will explore the typical technical issues, the recording equipment and how to create a number of products, from CDs, podcasts, talking books, streaming audio, and USB devices.
About Nic Hayes
Nic Hayes is the Managing Director of Media Stable, an agency that connects experts and opinions with media across the country. Nic is a 20-year veteran of media, with a broad range of experience covering all aspects of the media cycle; from public relations, radio/TV broadcasting and media intelligence to now providing Australia’s media with content and expert talent.
It was his ten years working in media intelligence here in Australia and in the UK that laid the foundations for his love of media and all of its machinations. On returning from the UK to Australia in 2009, Nic started his own public relations consultancy and it was in 2012 that Media Stable was launched after he recognised the changing media environment was placing journalists and producers under increased pressure.
There was also a need for a different approach for business people and experts to get their messages, stories and opinions in front of the media, as the traditional PR model was quickly losing credence. Thus, the Media Stable model of media engagement was born and continues to go from strength to strength. Nic is a relationships person, and the success of Media Stable has been built on the strong ties and contacts he has developed and nurtured during his two decades of media industry experience.
For more information on Nic, visit https://www.linkedin.com/in/nichayes/
About Mark Whitehouse
Mark Whitehouse is the owner and Director of ProCopy, helping people with their audio and video needs for over 30 years.
An Audio Engineer, Mark is a Member of Australian Screen Sound Guild, and has worked in both live sound and recording studio engineering.
For more information on Mark, visit https://www.linkedin.com/in/markwhitehouseprocopy/.