WA Chapter Event - Creating and Marketing your Speaking Brand

  • 08 Jun 2015
  • 6:00 PM (AWST)
  • Crown Entertainment Complex, Botanical Rooms, Great Eastern Highway Perth

Registration

  • Book by Tuesday 2 June
  • Book by Tuesday 2 June
Registration is closed

Speaker 1: Creating and Marketing Your Speaking Brand

Presenter: Tony Eades

Learn how to create and build your effective personal brand and your business brand – like Richard Branson and his Virgin Empire, each brand should share the same values yet work as well independently. Discover how to create a meaningful and measurable USP (your unique selling proposition) and then how to carry that through to a powerful marketing strategy.

5 Key benefits to walk away with:

  1. Personal branding v business branding, what’s the difference?
  2. How to effectively communicate your brand in a digital market place
  3. Own your space in the market place with targeted and relevant content
  4. Why it’s now all about interaction and not transaction
  5. Three pieces of technology to help build your brand

About Tony Eades


As Director of Brand Strategy and Director at BrandManager – an Digital Inbound Marketing Agency is Sydney, Melbourne and Perth, Tony assists businesses to become market leaders through brand strategy, creative communications and strategic marketing - delivering measurable ROI across multiple digital platforms.

He currently writes for MyBusiness, Dynamic Business, Telstra Business, Company Director magazine, Anthill, various online business blogs and

The Digital Marketing Expert for Kochie’s Business Builders, featured on their weekly TV show that reaches over 3 million people nationally.

Speaker 2: Creating a High Converting Inbound Marketing Strategy

Presenter: Andrew Levy

Is your digital strategy strong enough to tackle the market challenges and deliver growth in this fast-changing consumer landscape? Andrew Levy from the BrandManager (Perth) will teach you the most important online marketing trends and how you can craft an effective Inbound marketing strategy aimed at increasing web traffic, high qualified leads and sales revenue. You will also discover what the future of marketing looks like.


5 Key benefits to walk away with:

  1. Hear about the shift in consumer behaviour and why today’s marketing is all about interaction & not transaction.
  2. Learn how to automatically gather context about your prospects behaviour, to deliver the right content at the right time.
  3. How to master personalised marketing, which improves engagement and drives sales.
  4. The power of lead nurturing and promotion within one centralised database, to significantly increase sales opportunities.
  5. Why marketers are shifting budgets and priorities from traditional marketing to Inbound

About Andrew Levy

As a Chief Marketing Officer and experienced Inbound Marketing Strategist for Content Marketing, Blogging, Social Media, PPC, SEO and Marketing automation, Andrew has experience in growth environments including start-ups, $10M- $100M+ sized companies and managing multi-million dollar marketing strategies across Australasia, North America and Europe.